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Portfolio
At age 20, I embarked on a entrepreneurial journey by launching Loved Well Thrifts, a business born out of my passion for thrifting and sustainable clothing solutions. As a college sophomore in February 2020, I recognized the untapped potential in thrifted garments that didn't fit my size or style but still possessed unique charm. Determined to give these pieces a second chance, I began purchasing and reselling them.
Utilizing Instagram as my platform and enlisting the help of my friends as models, Loved Well Thrifts swiftly gained traction. However, the thriving business was abruptly impacted by the restrictions imposed by the COVID-19 pandemic, which disrupted the operations of thrift stores. Nonetheless, within the limited time frame, Loved Well Thrifts generated a commendable revenue surplus of $500.
This venture marked a pivotal moment in my life as it not only allowed me to merge my love for thrifting and sustainability but also ignited my entrepreneurial spirit. Loved Well Thrifts served as my maiden business endeavor, setting the stage for future entrepreneurial pursuits.
Through co-founding Blue & Gold Solutions LLC, I demonstrated my skills in addressing societal issues with environmentally-focused solutions. Our social enterprise model utilized green roofs and augmented reality technology to design customized and innovative green roof solutions tailored to diverse climates, communities, and functional needs. Additionally, we excelled in connecting clients with grants and incentives at various government levels, ensuring accessibility across socioeconomic demographics. The launch of this business showcased my entrepreneurial prowess and highlighted my expertise in environmental innovation and strategic problem-solving.
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I distributed this press release to media outlets to gain attention for my LLC Blue & Gold Solutions. The story was picked up by WVMountaineer News and can be read here.
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My capstone course at West Virginia University required me to plan and execute a strategic communications and marketing campaign for the real-world client SATO a sanitation company. Below you can find multiple research documents I contributed to as well as the campaign book.
From working for florists to law schools I have gained a plethora of experience in social media management. I see social media as a marketing tool that invites followers on the journey of a business. In the folder below you can view my past posts and experience in social media.
The Martin Hall Agency is a student-run Public Relations firm. In the Fall of 2022, I took an elective course that required me to plan and execute a strategic communications and marketing campaign for the client The Committee on Unsheltered Homelessness. Below, you can read the details of the research, implementation, and evaluation of the campaign.
In this folder, you will find a summary of my graphic design abilities. This includes logos, flyers, business cards, and other promotional materials.
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Of all my projects my favorite has been web development. I feel that it's a chance to create a functioning website that showcases the business's talents and allows them to connect easier with clients. Below you will find two websites I built.
